FASHION TIPS 29 November 2022

Kidswear Brands That Are A Must Have For Your Collection

From luxury kidswear brands like Chicco and designer streetwear labels like Champion, these are the must-have baby and kidswear brands for your store.

Online retailers often focus their efforts on fashion for adults, overlooking a large sector of the market, kids! Whether your customers are aunts, cousins, grandparents or parents, you’ll notice that there is something about buying bits for the small and adorable people in their life. For this reason, it’s important to have a solid offering of clothing that merges fashion and function.
Luckily, we’ve got a range of premium luxury brands that are dominating the childrenswear market just for you.


PRIMIGI is an iconic Italian childrenswear brand that was founded in 1967. It first burst onto the scene creating high-quality shoes that embodied Italian craftsmanship and created shoes with children in mind. The brand quickly established itself as a market leader in creating stylish, technically constructed shoes from high-quality materials.
Along with their shoes, Primigi creates clothing that both children and parents will want. Whether it's dresses, blouses, boots and school shoes for girls or gilets, trousers, shorts and trainers for boys, Primigi kids' collections are comfortable and lightweight. They are designed to ensure that your child can put their best foot forward as they go about their day-to-day life.
Check out ourPrimigi wholesale offering here.


Founded in 1958 by Cavaliere del Lavoro Pietro Catelli, Chicco was created to celebrate the birth of his first son Enrico, who was also affectionately known as Chicco. Chicco is an innovative kids' lifestyle brand that offers everything your little one will need—offering everything from outerwear, to sportswear, to blouses for girls, to shorts and trousers for boys, feeding apparel for babies and shoes. Chicco is there to keep kids looking stylish from summer to winter and all the months in between.
Check out our Chicco wholesale offering here.

Liu Jo

Founded in 1995, Liu Jo is the brainchild of brothers Marco and Vannis Marchi. The fashion brand is deeply rooted in Italian craftsmanship and style, offering a collection of designer kidswear that are the perfect combination of fashion and function. Its collection is full of pieces that are playful and stylish, making them perfect for everyday styling as well as special occasions. In their collection, you'll find t-shirts, blouses, skirts, shorts, shoes, jumpsuits, dresses and more.
Check out our Liu Jo wholesale offering here.


Made for little Champions, Champions Kids is a brand that embodies the aesthetic from the adult range but makes it appealing to kids. A brand with a rich history dating back to New York 1919, they are known for quality, style and innovation. In their kid's collection, they offer both girl's and boy's collections, including sportswear, leisurewear and everyday wear, such as joggers, sweatshirts, t-shirts, shorts and shoes. Champion is also a fantastic brand for including in your mini and me collection, as you can get matching adult and kids collections.
Check out our Champion wholesale offering here.

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