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FASHION TIPS 15 March 2023

Chicco: Fashionable and Affordable Fashion for Kids

Kidswear brands have come a long way, offering a variety of choices to make kids look supremely stylish. One of the brands that paved the way for the premium children's wear brand we know and love today is Chicco. In this blog post, we’ll look at the Italian children’s wear brand Chicco’s history. Before looking why including our wholesale Chicco stock in your offering will help transform your store.

Chicco Brand History

Chicco is an Italian children’s fashion brand that sells top-quality products in more than 100 countries. The brand was first founded in 1958 by Pietro Catelli after he found a gap in the market for quality early childhood products. Since then, Chicco has become a household name in Italy and beyond, earning a reputation for high-quality, stylish, and practical children’s wear garments and accessories.

Catelli chose the brand name Chicco, which means "little one" in Italian, as a tribute to his son. Originally, Chicco released a line of medical devices for babies, such as bottles, pacifiers, and teething rings. This soon expanded into other products such as strollers, high chairs, and car seats.

The brand then grew and evolved with Italian society, and in the 60s, it diversified its range to offering an extensive range of clothing and footwear. After expanding and offering wholesale collections, the brand we know and love today is known as a leader in Italy and beyond for kid's clothing and accessories aged 0 – 36 months.

Why Choose Chicco For Your Offering

One of the things that sets Chicco apart from its competitors is its commitment to research and development. Chicco is passionate about product development to ensure that its products meet the needs of parents and the children that wear them. To ensure these high standards, Chicco's clothing is tested rigorously for safety, durability, and comfort. Chicco's on-trend clothing range is designed to be versatile, making it easy for parents to mix, match and put together stylish outfits. Along with being stylish and comfortable, Chicco's is passionate about making fashion accessible and affordable to all.

Chicco places a strong emphasis on sustainability, and all pieces in their collection are thoughtfully designed, with the brand seeking to use eco-friendly materials and manufacturing processes wherever possible. Chicco also supports a number of social initiatives that are aimed at improving the lives of children and families around the world, such as its partnership with UNICEF to provide education and healthcare to children in need.

Ready to add Chicco to your offering?

As Bundlex is one of the largest wholesale distributors of Chicco in Europe and Eastern Europe, we offer an incredible selection of b2b wholesale designer stock for you to choose from. Discover everything from skirts, blouses, jeans and dresses for girls, trousers, t-shirts, sneakers and sportswear for boys, as well as accessories such as headbands, socks and rain boots for kids.

Check out our wholesale Chicco collection Chicco wholesale.

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